New York City’s hip-hop artist/DJ Cazwell and Brooklyn fashion designer Geoffrey Mac have teamed up to launch a new men’s underwear line inspired by the rapper’s iconic tune, “Ice Cream Truck“, written for the indie movie Spork.

Cazwell was very involved in the entire design process: from theme to color coordination to waistband. “I knew from my go-go boyfriends that there was a need for underwear that showed off their junk and gave their bubble butts a cute little lift”, he stated. “I love fashion for the same reason I love music. There are no boundaries and endless possibilities. Fashion and music are always cross-pollinating.”

The underwear features an assortment of digitally printed designs including retro ice cream parlor stripes, festive rainbow sprinkles, and a golden waffle cone logo repeat on the inside. They are available in Berry, Pistachio, and Vanilla colors. The smooth, stretchy feel and comfortable form-fitting design give men’s packages and rears that perfect scoop.

Click here for a brief peak. Orders placed by February 7th will receive the shipment in time for Valentine’s Day. As an added bonus, customers who purchase Ice Cream Truck briefs will receive the exclusive 2015 remix of “Ice Cream Truck” by Vito Fun and The Deloryanz.

Cazwell began performing in the late 1990’s and has released three studio albums Get Into It in 2006 ,Watch My Mouth in 2009, and Hard 2 B Fresh in 2014, along with several music videos and singles.

Geoffrey Mac has developed a distinct and unmistakable aesthetic of clothing and accessories, including street wear and jewellery. His innovative designs feature an unexpected mash-up of futurism and vintage eras. He’s won national awards and had his designs worn by many celebrities. His current collections can be found at Patricia Field in New York City.

About the Author

Bryen Dunn is a freelance journalist with a focus on travel, lifestyle, entertainment and hospitality. He has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He enjoys discovering delicious eats, tasting spirited treats, and being mesmerized by musical beats.