Out and About
Nike and Jordan Brand Present the Ultimate All-Star Experiences in Toronto
As basketball fans from around the world descend on Toronto this week, Nike and Jordan Brand will celebrate the global game by providing Nike+ members with the ultimate Nike INC. All-Star experience.
The Toronto SNKRS XPRESS Station will be located at 277 Queen Street West in downtown Toronto and open to the public (via membership) 10am to 8pm from Thursday, February 11, to Sunday, February 14.
In addition to Toronto, SNKRS XPRESS Stations will also pop-up in Chicago, Los Angeles and New York. Appointments and sign-up are available through http://nike.com/snkrsxpress
Nike and Jordan Retail Locations
Canada’s first Jordan-only retail location, 306 Yonge (at 306 Yonge St.) provides the ultimate Jordan Brand experience in Toronto. The store will feature a premium assortment of Jordan footwear and apparel, including a rotation of product influenced by Toronto and the culture of basketball.
The store will also feature the Jordan Standard, an immersive experience available exclusively to Jordan members, in which participants use body tracking and ball control technology to test speed, control, agility, endurance and focus.
Located below 306 Yonge, 306 Underground serves up the ultimate VIP Jordan service experience. The lounge will offer customization, early product reservation, barber services and personal shopping. Nike+ members can sign up at Nike.com/snkrsxpress to reserve their spot.
Both spaces will officially open on Friday, February 12 at 6:23am EST and close on Monday, February 15 at 6:23pm.
Write a custom court story with NIKEiD, which invites you to personalize Nike’s best signature hoops shoes with iconic graphics, All-Star color schemes, color-shift material options and more, at 548 Richmond Street West: Tuesday, February 9, 12pm-9pm; Wednesday, February 10, 12pm-5pm; Thursday, February 11, 12pm-6pm; Friday, February 12, 2pm -6pm; Saturday, February 13, 12pm-6pm; and Sunday, February 14, 11am-6pm.
ON THE COURT
Throughout the weekend, Mattamy Centre, located at 50 Carlton St., will be the premiere Jordan performance location, featuring the Air Jordan XXX. Elite basketball athletes and Jordan members will have the opportunity to participate in Jordan Training sessions and learn from Jordan Brand athletes at exclusive player appearances.
On Thursday, Jordan Brand will look to bring elite talent from the United States up north to compete in the inaugural Jordan Brand Invitational, hosted at Mattamy Centre. Canada’s own Father Henry Carr and Orangeville Prep will face off against U.S. powerhouses Redondo Union and Oak Hill Prep beginning at 6pm. Admission is free for Jordan members. Visit Jordan.com/JBI to become a member and secure your spot at the game.
Tune into Nike.com/snkrsxpress throughout the week and follow @nikebasketball, @Jumpman23 and @NikeSportswear on Twitter for more information.
About the Author
Bryen Dunn is a freelance journalist with a focus on travel, lifestyle, entertainment and hospitality. He has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He enjoys discovering delicious eats, tasting spirited treats, and being mesmerized by musical beats.