Spotify Launches ‘GLOW’ – New Equity Program Celebrating and Amplifying LGBTQIA+ Artists, Creators, and Community
Music and culture have long been shaped by the LGBTQIA+ community: on stage, behind the scenes, and in culture overall.
Committed to using the power of Spotify’s platform to elevate, uplift and spotlight voices that have been historically marginalized, they’re launching GLOW – a new global music program developed to celebrate the LGBTQIA+ community.
GLOW is supported by an on- and off-platform ecosystem where LGBTQIA+ artists and users are authentically represented and meaningfully included.
The GLOW Hub will serve as a dedicated space on Spotify to highlight audio offerings of LGBTQIA+ voices for queer listeners and allies.
The Global flagship Playlist, GLOW, will refresh monthly and highlight tracks by LGBTQIA+ artists.
Throughout the year, they’ll amplify 11 artists from around the world within the GLOW hub, on billboards across the U.S., and in even more ways.
Their 360 Program provides editorial and partnership capabilities, marketing support, and charitable giving to organizations like QORDS, Astrea, Black Trans Femmes In The Arts, ChamberQueer, Allgo, It Gets Better, Youth Music, and Casa Chama.
All in, GLOW will streamline and heighten the support Spotify has provided through their annual global Pride activations. It will be available in 50+ markets across Europe, India, Asia, Africa, North America, Latin America, the Nordics, and Southeast Asia.
By providing equitable resources to queer artists on a global level, GLOW is another way Spotify is working to create greater equity, empathy, and representation for the LGBTQIA+ community. They work closely with partners at GLAAD and others to ensure GLOW best represents LGBTQIA+ artists and listeners in authentic and meaningful ways.
Supported by the Creator Equity Fund – Spotify’s commitment to fostering equity in the audio space – GLOW will join sister programs like EQUAL and Frequency. Spotify’s commitment to the LGBTQIA+ community will amplify many diverse voices and stories. Check out their Instagram for some inspiration.
About the Author
Bryen Dunn is a freelance journalist with a focus on travel, lifestyle, entertainment and hospitality. He has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He enjoys discovering delicious eats, tasting spirited treats, and being mesmerized by musical beats.