Romi O, a new musical project of queer singer and songwriter Romi Hanoch
Romi O’s music is unique because of the juxtaposition of understated textures, relatable lyrics, and hard-hitting grooves. By the time she turned 22, the artist had relocated to Brooklyn, NY, where she had sought a fresh start in music. She co-founded the band “PowerSnap” to pursue high-octane punk and garage aesthetics. Eventually, she circled back to her initial fondness for ballads. However, the resulting sound is truly one-of-a-kind, still retaining more immediate elements from punk and alternative music but coming to light in a soothing, softer way that makes her sound all the more intriguing and dynamic.
I’m letting you know that Romi O’s second single will be released later this week (Friday, March 24),
Romi O is a singer and songwriter who puts creativity and passion first. Her most recent studio work is an amazing new release titled M2M (produced by NY based producer Daniel Blonde), and it feels like the culmination of a truly one-of-a-kind musical journey. For this reason, understanding the flow of this track requires a bit of a backstory about the artist. This is actually the second single from her upcoming debut album “Red Twins”, which is expected to be released later in 2023.
Hailing from Tel Aviv, Israel, Romi O has been making music ever since she can remember. She continued to develop her songwriting chips, eventually switching from singing and writing in Hebrew to performing in English. Her music style evolved from quintessential ballads to something unique and bittersweet. Romi O’s music is special because of the juxtaposition of understated textures, relatable lyrics, and hard-hitting grooves. By the time she turned 22, the artist relocated to Brooklyn, NY, where she sought a fresh start in music. She co-founded the band “PowerSnap” to pursue high-octane punk and garage aesthetics. Eventually, she circled back to her initial fondness for ballads. However, the resulting sound is truly one-of-a-kind, still retaining more immediate elements from punk and alternative music but coming to light in a soothing, softer way that makes her sound all the more intriguing and dynamic. Her chosen stage name comes from the beloved figure of “Romeo,” from Shakespeare’s timeless “Romeo and Juliette” play. Being a huge fan of Shakespeare herself, the artist felt a truly special connection to the character, and it felt like a perfect moniker.
M2M stands out as an example of her art and musical craft. On the one hand, this song has a very catchy and gripping main melody to it. On the other, the song has a hypnotic, mesmerizing groove with angular guitar riffs, as well as some deep bass synth lines. The song deals with the idea of always being ready to question life choices and decisions and approaching everything without the fear of taking things too seriously. It’s important to find a balance, and the song is a very poignant observation of the fleeting nature of the path we carve for ourselves in life with our choices. This thought process holds very true for artists, especially as many creatives constantly question their purpose and their work. The song’s music video feels like another layer. In a way, it is another approach to telling the story, and it offers a visual representation of the core concept that drives this release. The song features some punchy electronic sounds, as well as organic elements such as vocals and guitars to round up the wide palette of sonic colors on this song.
The set design is relatively bare-bone, but the artist uses little details and differences in her look and the background to showcase so many different sides of her personality. Each depiction of the artist is an opportunity to showcase personality traits, desires, gender-bending twists, ambitions, and more. At the end of the day, they’re all tassels of the same mosaic, representing Romi O’s incredibly kaleidoscopic artistry and vision. On the contrary, she developed a fantastic approach to indie music, incorporating a wider range of influences into the fold in order to create a much more intriguing and interesting musical offering for the audience. The production quality is outstanding as well, adding more value to the composition and taking Romi O to a whole new level in terms of sonic accomplishment, passion, and musical aesthetics alike. This is exactly what they call a win-win situation because Romi O excels on all fronts on this number.
When she started her journey as a songwriter, Romi’s songs leaned towards bitter-sweet ballads, with a strong sense of melancholy to them. Her struggles with her own gender identity were accompanied by insecurities and self-hatred, which manifested as an aversion to the genre she found herself in, that in her eyes was seen as “too sweet, too girly”. To break her own stigma of herself, she drastically veered into the world of punk and hard rock, trying her hardest to sound genderless and even masculine. Singing low, growling, she wanted to ditch the soft persona of a singer-songwriter and pave the way for women who didn’t want their femininity to be the main attraction in their music. It turned into an internal, painful conflict of gender.
NEW SINGLE BLENDS ROCK, INDIE-POP, AND ELECTRONIC MUSIC
Two years ago, as a part of a spiritual awakening, Romi rediscovered her feminine side, as she witnessed her sweet, soft, heartfelt ballads touch the very souls of her listeners. Since then, she’s been on a beautiful journey to accept and embrace her femininity and masculinity together, a process which has contributed to her music’s eclecticism.
Find out more about Romi O, and listen to M2M, which stands out as a really phenomenal step forward for this amazingly talented performer. This new release is now available on your favorite digital music streaming platforms.
This new studio work might be right up your alley of influential artists such as Tune-Yards, Kimbra, Charli XCX, Dead Rituals, Trent Reznor and Bjork, but Romi O is definitely not trying to ride someone else’s wave.
About the Author
Bryen Dunn is a freelance journalist with a focus on travel, lifestyle, entertainment and hospitality. He has an extensive portfolio of celebrity interviews with musicians, actors and other public personalities. He enjoys discovering delicious eats, tasting spirited treats, and being mesmerized by musical beats.